Industry Trends & Insights

Why Radio Remains a Key Player in the Media Mix In today’s complex media landscape, great campaigns are rarely built on creativity alone. They’re built on insight. On data. On understanding who we’re talking to, when , and how . At the heart of this approach lies one medium many marketers still underestimate in the digital landscape: radio. Insight is The Foundation of Data Driven Radio Strategy A recent case study of the campaign KMR ran across major stations such as Jacara

Issie Kirsh didn’t just start a radio station—he started a revolution. By founding 702, he gave South Africans a space to hear themselves and each other—truthfully, fearlessly, and freely. His legacy lives on in every independent voice that dares to be heard.

Discover the key trends shaping South African radio in 2025, from digital integration and AI-driven personalisation to community radio growt